AI video plans: same monthly fee, less footage
In brief
According to Journal du Net, a review of fifteen video, avatar and voice tools since 2024 finds that advertised entry prices barely moved, while output with the newest model often fell. Runway's Standard plan is still 15 dollars a month, but dropped from 125 seconds with Gen-2 to 52 seconds with Gen-4.5. Kling, Hailuo and Luma show similar patterns; Pika is the exception.
Source : Journal du Net - « Générateurs de vidéo IA : le prix affiché ne dit plus ce que vous achetez »
What it changes for an SME
If you already use a video, avatar or voice generator, monthly output may have fallen while the charge stays the same. According to Journal du Net, the main drivers are higher credit costs for new models, the withdrawal of the cheapest paid plans, and unlimited minutes replaced by credits. The impact is on production volume and cost, not on GDPR or the EU AI Act. You can no longer judge value from the monthly list price alone.
What you can do
- Work out the cost per second or per clip for the model you will actually use, not only the monthly fee.
- Check whether an older model on the same plan still costs fewer credits.
- Before you renew, review the credit rate card and whether the cheapest paid tier still exists.
Let's talk about the time you could save.
In 20 minutes, we find where AI could save you time or money. Free, no commitment.