ChatGPT ad targeting uses chats and contact lists, not yet in EU
In brief
According to Next, OpenAI now offers targeted ads in ChatGPT in the United States, including on the free and Go plans. Advertisers can use conversation context and, according to OpenAI, customer lists of emails, phone numbers or Google advertising IDs. Ads have been shown in France and Europe since late August, but this targeting is not active there yet.
Source : Next - « La publicité ciblée de ChatGPT peut utiliser prompts, emails et numéros de téléphone »
What it changes for an SME
According to the article, this targeting is not active in Europe yet, so your ad spend and campaigns do not change for now. Ads themselves already appear in France and Europe on the free and Go plans since late August. OpenAI says it does not pass user information to advertisers, but chat context can help match ads, and email or phone lists can feed audiences. Inclusion audiences need at least 25,000 matching ChatGPT users, according to OpenAI, which is beyond a typical SME list.
What you can do
- Check whether staff use free or Go ChatGPT for work.
- Ask staff not to paste client emails, phone numbers or files into those chats.
- Do not buy ChatGPT ads in Europe expecting this targeting: it is not active there.
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