Checking some AI content is easier, not a guarantee of origin
In brief
According to Le Monde Informatique, Google has opened SynthID Detector to the public, in English worldwide since 7 October. You can upload an image, a video or an audio file to look for a SynthID watermark, including on content from partners such as OpenAI, NVIDIA and Kakao. The service does not systematically tell you whether a file was created by AI.
Source : Le Monde Informatique - « Détecteur d'IA : Google ouvre SynthID Detector au grand public »
What it changes for an SME
For an SME of 10 to 250 people, you can now check some image, video or audio files yourself, without a media-only portal. The service only looks for a specific signature: the absence of a SynthID watermark does not mean the file is authentic, and major changes can make detection harder. That may save a little checking time for content from partner tools such as OpenAI, NVIDIA or Kakao, but the risk from unmarked files remains.
What you can do
- Ask your image, video or audio suppliers whether they apply SynthID or another provenance mechanism.
- Do not treat the absence of a watermark as proof that an incoming file is authentic.
- If you need to document the origin of your content, also look at C2PA Content Credentials, mentioned alongside this service.
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