AI search ads go global and may change how SMEs are found
In brief
Alphabet said Google will put ads in AI Search experiences in international markets for the first time. Search advertising revenue grew 12 percent year over year, slower than earlier quarters, according to the company. Google also said AI Mode queries are three times longer than classic searches, and one in five uses voice, images or documents.
Source : TechCrunch - AI - « Google expands AI Search ads globally as core ad growth slows »
What it changes for an SME
If you buy Google ads, your listings may now appear inside AI-generated answers in more countries, not only in the classic results. According to Google, click-through rates for sponsored product listings in AI Mode are already similar to those of unpaid listings. The source does not describe new GDPR or EU AI Act duties, nor new prices. Customers are using longer and more multimodal queries, which can change which of your pages or ads are shown.
What you can do
- Review your Google Ads settings for placements in AI Mode and AI Overviews.
- Test a few typical customer questions as longer, conversational queries and note whether your brand appears.
- If you advertise outside your home country, check which markets now include ads in AI search.
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