Google tests more site links in AI answers, with no rollout date
In brief
According to Google, links will appear more often in AI Mode and AI Overviews, placed higher in the generated text. Some official sources could be shown first, with a short note on why the page is relevant. Google has given no figures and no date; these layouts are still being tested.
Source : Siècle Digital - « Google commence à donner plus de visibilité aux sites web dans ses réponses IA »
What it changes for an SME
For an SME of 10 to 250 people, nothing changes right away: Google is still testing, with no schedule. If your visibility depends on clicks from Google, the risk of weaker traffic from AI answers remains; according to Chartbeat, Google traffic to news sites is said to have fallen 40% between July 2025 and July 2026. These changes mainly concern publishers, media sites and some official sources, not a return to classic link lists.
What you can do
- Measure how much of your website traffic still comes from Google, so you can see if fewer clicks from AI answers affect you.
- Check whether your pages can appear in Google's generative search features, which is required to show up in AI Mode and AI Overviews.
- Do not plan an immediate traffic rebound: these displays are in testing, with no date or published impact figures.
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