ChatGPT business listings: visibility, data and limits
In brief
On 10 November 2026, OpenAI announced a beta of Businesses in ChatGPT. According to OpenAI, ChatGPT has 1.2 billion weekly users; the offer includes Business Hub, to manage a listing and catalogues, and Business Agents for some companies. The features are free at launch, though they may become paid later.
What it changes for an SME
If you are eligible in a region where ChatGPT is available, you can claim your listing, verify your identity, edit some details and send product catalogues, including prices and availability. Conversational agents are, at launch, limited to certain US e-commerce and online services companies, with a gradual expansion planned. The tools are free for now, but OpenAI has not ruled out charging later; according to OpenAI, they do not guarantee more recommendations or higher sales. Mention and click figures are aggregated, with privacy thresholds, and individual conversations are not shared with companies.
What you can do
- Check whether your organisation can claim its ChatGPT listing and update core details if it can.
- Review product catalogues so prices and availability are consistent before you submit them.
- If you use Shopify, look at the dedicated integration with Shopify Catalog.
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