OpenAI speeds up business visuals with Images 2.6
In brief
According to OpenAI, Images 2.6 is now available in ChatGPT, Codex and the API. The company says image generation is 50% faster than before, with finer control of successive revisions and the option to produce GIFs. In the API, developers can choose GPT-Image-2.6 Flare or Sunburst, mark areas to change, and export SVG files.
Source : OpenAI - « Introducing Images 2.6 »
What it changes for an SME
If your teams already make visuals in ChatGPT, the concrete change is turnaround time: according to OpenAI, images are faster and edits can better preserve the look of a product, character or brand element. The feature is available on every ChatGPT plan, on desktop, mobile and the web. For an SME, that can shorten marketing work. On its own it does not change your ChatGPT plan cost, nor your duties under GDPR or the EU AI Act.
What you can do
- Ask marketing to try Images 2.6 in ChatGPT on an existing product shot or brand mascot.
- If you build internal tools, check whether API markup, SVG export and the Flare or Sunburst options would help.
- Keep a record of generated visuals and brand instructions, as you would for any public-facing content.
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